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ROI Calculator
Calculate return on investment as a percentage and profit amount.
Profit
$400.00
ROI
40.00%
What ROI Measures
Return on investment compares the gain from an activity to what you spent to achieve it. It is a quick way to compare campaigns, products, or projects using a single percentage.
How To Interpret ROI
Positive ROI means the return is greater than the cost. Negative ROI means you lost money. Higher ROI is usually better, but it should still be evaluated alongside time, risk, and cash flow.
Where ROI Is Used
Teams use ROI in advertising, software investments, real estate, equipment purchases, and business planning because it turns cost-versus-return into a comparable metric.
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